From the nuances of smart regulation to the cultural and political forces driving public health change, a new podcast invites listeners to consider what it truly means to build A Smokeless World.
The Smokeless Word is a thought-provoking new series hosted by Kingsley Wheaton, opening up reflective and unfiltered conversations with a wide range of guests – including cultural commentators, policy thinkers and creative minds.
Season one brings together diverse voices including advertising legend Rory Sutherland and political commentator Reem Ibrahim. Each episode seeks out the metaphors, parallels and personal insights that connect their worlds with the broader journey towards harm reduction.
BAT’s Chief Corporate Officer Kingsley Wheaton said:
“Too often, we rush to conclusions. The Smokeless Word invites a different approach: take in the evidence, consider the nuance and join in open, informed conversations about the path ahead.”
Inspired by themes from Omni™ – BAT’s evidence-based platform focused on accelerating the shift to A Smokeless World – the podcast offers a broader take on issues at the intersection of science, regulation, culture and innovation.
Omni™ was launched in September 2024 and is aimed at informing scientists, public health authorities, regulators policymakers and investors about Tobacco Harm Reduction and building A Smokeless World.
The Smokeless Word is available on major streaming platforms:
Kingsley got back behind the mic in his recent trip to the Global Tobacco & Nicotine Forum in Brussels for a bonus episode of The Smokeless Word.
Our global, dynamic knowledge-sharing resource, Omni™, has officially been recognised as the Global PR Campaign of the Year at the prestigious 2025 Platinum PR Awards in New York City.
At BAT, we are committed to Building a Smokeless World – sustainably, responsibly and with integrity. As a demonstration of our responsible approach, we've announced a commitment to a series of new industry-leading ambitions to tackle societal concerns around vaping.
