Learnings to be Applied Globally

Displacing traditional cigarettes with reduced-risk^*† Smokeless Products requires a multifaceted approach that addresses discrete aspects of the market.

Here are some key factors that need to be considered for successful adoption.

By addressing these factors collectively, the market can create an environment conducive to the displacement of traditional cigarettes with reduced-risk^*† alternatives, ultimately benefiting public health by reducing tobacco-related harm.