The Omni

The Omni™

The Omni™ is a summary of BAT’s progress on our journey to A Better Tomorrow™ by Building a Smokeless World.

A smokeless world built on Smokeless Products where, ultimately, cigarettes have become a thing of the past.

A world where smokers, who would otherwise continue to smoke, have migrated from cigarettes to smokeless alternatives.

A world where Tobacco Harm Reduction is both understood and accepted.

A world where smokers make a switch to better.

We believe that through knowledge sharing we can build that world, which is why we created the Omni™, a resource intended for scientists, public health authorities, regulators, policy makers, and investors.