Introduction to Product Vigilance
As BAT’s portfolio continues to shift from traditional combustible cigarettes toward a growing Smokeless Product portfolio, it has become essential to evolve our post-market surveillance capabilities. In response to this transformation, we have established a dedicated Product Vigilance team.
Product Vigilance and Our Business Purpose
Product Vigilance (PV) encompasses the science and activities involved in detecting, assessing, understanding, and preventing adverse events. This is not merely a regulatory function but a core tenet of our corporate integrity and our purpose to build A Better Tomorrow™ by reducing the health impact of our business. As a manufacturer of tobacco and nicotine products, we recognise the importance of monitoring and managing risks across the entire product lifecycle.
Integration with Corporate Purpose
Our Product Vigilance operation is integral to our corporate strategy. Insights from vigilance activities can reinforce our product standards for Smokeless Products and help support Tobacco Harm Reduction strategies. This evidence-based approach underpins our scientific narrative and strengthens our contribution to public health discourse.
The Architecture of Our Vigilance System
Our Product Vigilance framework is a carefully engineered process, built upon four pillars:
1
Proactive Surveillance and Data Collection
2
Scientific Assessment and Causality Analysis
3
Risk Management and Mitigation
4
Regulatory Compliance and Reporting
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