Communicating Our Science: Peer-Reviewed Publications
Science engagement is a key driver of the external discussion on Tobacco Harm Reduction (THR), and central to our efforts towards Building a Smokeless World.
We take an open and transparent approach to sharing information about our Smokeless Products using peer review and scientific discussion to demonstrate the transparency of our science.
Growth in Smokeless Products use has reinvigorated the discussion around THR, building support for pragmatic public health policies.[1],[2],[3]Developing the underpinning science for this field is too urgent and too important to be left to any single part of the scientific community. And it is increasingly clear that regulators, academia and industry-funded science all have a role to play.
Our research programmes are strongly focused on generating the scientific evidence needed to substantiate the risk of our Smokeless Products compared with cigarette smoking. We support external scrutiny of this science by publishing our research in peer-reviewed journals.
Peer review is a process by which research is assessed by independent experts in the same field.
Some journals will not consider research linked to tobacco industry funding. However, it is encouraging that many journal editors and editorial boards believe good science should be assessed on its merits through the objective peer review process. Most journals today have straightforward processes that ensure potential conflicts of interest are disclosed transparently.
We want to contribute to, and stimulate the discussion around, THR and have published more than 280 articles relating to THR and our Smokeless Products in international, peer-reviewed journals. We choose open access options whenever possible, so there are no restrictions on who can read our research, and publication references can be found in the back of the Omni™ and in the library of asmokelessworld.com.
To date, we have published
288*
publications related to Tobacco Harm Reduction.
| Publication Numbers | |
|---|---|
| Cross-category | 43 |
| Heated Products | 94 |
| Vapour Products | 89 |
| Oral Nicotine Pouches | 18 |
| Oral Tobacco Products | 44 |
| Total | 288* |
* Correct as of 7th August 2026
Peer Review Process
Ascertaining quality and integrity in science
The process of someone reading, checking, and giving his or her opinion about something that has been written by another scientist or expert working in the same subject area, or a piece of work in which this is done:
01
Screening & peer review preparation by journal
Article is scrutinised for compliance with the journal’s scope, ethics and guidelines. Editors and reviewers are invited for peer review.
02
Review by external subject matter experts
Article is reviewed for novelty, scientific rigour, impact, ethical obedience; and feedback is submitted to the handling editor.
03
Internal decision by handling editor (journal’s editorial board member)
Editor makes decision on acceptance, revision or rejection of article, based on article quality and peer reviewers’ comments.
04
Revision by author
In case of a revision decision, the author submits a revised manuscript along with responses to peer reviewers’ comments.
05
Final decision by handling editor
Handling editor decides to either accept the revised manuscript, request further revision, conduct additional peer review, or reject it.
06
Production and publication in journal
Peer review approved manuscript undergoes production and publication in the scientific journal.
“Science engagement drives Tobacco Harm Reduction, using transparent, peer-reviewed research to build evidence and inform public health.”
Danni Tower
Group Head of Scientific Affairs
Source: Soni, B. and Kumar, A., Peer Review Process – Ascertaining Quality and Integrity in Science, Qualiten Insight, 2021. ID: 09004000002
References
A full list of references for this page can be found in the section 11. References.
Exclusive access to the Omni™ Newsletter
Join the conversation shaping A Better Tomorrow™. Sign up to receive exclusive access to the Omni™ Newsletter and future Omni™ updates.
Signing up to the Omni™ Newsletter does not constitute consent to receive marketing communications.