Totality of Scientific Evidence: Communication
Our commitment to sharing the science behind our Smokeless Products goes beyond publication in peer-reviewed journals and presentation at scientific conferences.
We are focused on driving awareness and understanding of our science across multiple scientific and other non-consumer audiences. We believe that by being open and transparent with our data, we can meaningfully contribute to the discussion on Tobacco Harm Reduction.
Our Science Websites
Our scientific websites are a valuable source of information relating to our science. We aim to present clear and concise information on our Smokeless Products, our approach to Tobacco Harm Reduction (THR), and about our scientists. Our peer-reviewed publications and conference presentations are also available for download.
Scientific Engagement on LinkedIn
Our team are keen to share information relating to our strategy to Build a Smokeless World. We see LinkedIn as a great platform to advocate our published science and that of external parties whose science relates to Tobacco Harm Reduction.
Dr James Murphy
Director, Research & Science
Danielle Tower
Group Head of Scientific Affairs
Dr Karina McQuillan
Group Head of Global Scientific Stewardship
Dr Chris Junker
Group Head of Life Sciences
Clio Boura
Head of Science Operations
@WelcomeToBAT YouTube Channel
To deliver our science across multiple key stakeholders we have developed ‘bite-size’ and ‘explainer’ videos as part of our company YouTube channel. Our intention with these videos is to translate the science from our peer-reviewed publications into an engaging and understandable experience for scientists, investors, regulators and policymakers.
Our YouTube channel is also home to The Smokeless Word podcast, a thought provoking series featuring conversations around harm reduction.
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