Smokeless Products: Market Access

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17 September 2024

CHAPTER 6 . THR: A GLOBAL TRANSFORMATION

Smokeless Products: Market Access

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Aligned to the Tobacco Harm Reduction (THR) equation (THR = Scientifically Substantiated Reduced-Risk^*† Products x The Number of Adult Consumers Using Reduced-Risk^*† Products Who Would Otherwise Smoke Cigarettes),^[1] the greater the access to Smokeless Products the greater the opportunity for THR to be a success.

With one billion people still smoking cigarettes, we believe the opportunity for THR success is clear. However, some countries’ regulatory approach to Smokeless Products is prohibiting access to these products, which will inhibit THR success.

The global regulatory footprint is different for Heated Products, Vapour Products, and Oral Nicotine Pouches, with access to each product category different across the world. This disparity in global regulatory approaches limits access to Smokeless Products for adult smokers.

Our view is that a world where Smokeless Products are regulated and accessible to adult smokers is key in achieving THR. We believe that a science-based regulatory framework which is enforced by authorities will be the most effective approach.

Heated Products

World map highlighting certain countries in yellow

>240 million^#

Adult smokers who are not able to readily access Heated Products due to regulatory restrictions.

Vapour Products

>290 million^#

Adult smokers who are not able to readily access Vapour Products due to regulatory restrictions.

Oral Nicotine Pouches

World map with large portion of Asia highlighted in yellow

>175 million^#

Adult smokers who are not able to readily access Oral Nicotine Pouches due to regulatory restrictions.

Tobacco/vape products are banned or otherwise unavailable in retail shops in countries highlighted in yellow in the relevant graphs

Footnotes

Regulatory position may differ after publication (17 September 2024)

# Figures calculated using estimated smoker numbers from banned countries as reported on Global Tobacco Control Information & Statistics I Tobacco Atlas (Accessed 13 August 2024)

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.

† Our products as sold in the U.S., including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

References

[1] Bates, C., Regulation: Why less is more. E-cigarette summit, 2013. Available at: https://www.slideshare.net/slideshow/ecigarette-summit-12-novem/28364227 (Assessed 4 July 2024)

[2] Global Tobacco Control, Heated Tobacco, Available at: https://www.globaltobaccocontrol.org/en/policy-scan/heated-tobacco/sale (Accessed 19 August 2024)

[3] BAT Internal CORA Data

[4] Global Tobacco Control, Country Laws Regulating E-Cigarettes, Available at: https://www.globaltobaccocontrol.org/en/policy-scan/e-cigarettes/sale (Accessed 19 August 2024)

[5] Global Tobacco Control, Nicotine Pouches, Available at: https://www.globaltobaccocontrol.org/en/policy-scan/nicotine-pouches/sale (Accessed 19 August 2024)