Smokeless Products: Our Markets
Our decade of transformation has seen us grow from two Smokeless Product markets in 2013, to having our products sold in 82 different countries by the end of 2023.
Our ambition is to continue to expand the availability of our Smokeless Products globally to create A Better Tomorrow™ by Building a Smokeless World.
Our market growth has been driven through a strategy of:
- Regulatory permissibility
- Tobacco Harm Reduction (THR) impact
- Consumer relevance
- Low- and Middle-Income Country (LMIC) considerations
- Revenue / Value
Heated Products
30
Markets where our Heated Products are currently available
Vapour Products
63
Markets where our Vapour Products are currently available
Oral Nicotine Pouches
33
Markets where our Oral Nicotine Pouches are currently available
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Smokeless Products: An Introduction -
01. Our Vision: A Need for Reappraisal -
02. The Big Questions -
03. Impact of Smoking -
04. Our Smokeless Science -
05. Our Smokeless Products -
06. THR: A Global Transformation -
07. THR: Global Regulation -
08. THR: Scientific Engagement -
09. Our Future Outlook -
10. References -
11. Our Published THR Science
