Smokeless Products: Our Markets

Image of the Earth from space, centered over Europe.
17 September 2024
CHAPTER 6 . THR: A GLOBAL TRANSFORMATION

Smokeless Products: Our Markets

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Our decade of transformation has seen us grow from two Smokeless Product markets in 2013, to having our products sold in 82 different countries by the end of 2023.

Our ambition is to continue to expand the availability of our Smokeless Products globally to create A Better Tomorrow™ by Building a Smokeless World. 

Our market growth has been driven through a strategy of:

  1. Regulatory permissibility
  2. Tobacco Harm Reduction (THR) impact
  3. Consumer relevance
  4. Low- and Middle-Income Country (LMIC) considerations
  5. Revenue / Value

Heated Products

Map highlighting in pink the countries where heated tobacco products are sold.
BAT glo device
33

Markets where our Heated Products are currently available

Vapour Products

Map highlighting in blue the countries where vapor products are sold.
BAT Vuse vaping device
63 

Markets where our Vapour Products are currently available 

Oral Nicotine Pouches 

Map highlighting in green the countries where nicotine pouch products are sold.
Close-up of nicotine products: a green Velo pouch container labeled 'Bright Spearmint'
44

Markets where our Modern Oral products are currently available 

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  • Smokeless Products: An Introduction
    Read more
  • 01. Our Vision: A Need for Reappraisal
    Read more
  • 02. The Big Questions
    Read more
  • 03. Impact of Smoking
    Read more
  • 04. Our Smokeless Science
    Read more
  • 05. Our Smokeless Products
    Read more
  • 06. THR: A Global Transformation
    Read more
  • 07. THR: Global Regulation
    Read more
  • 08. THR: Scientific Engagement
    Read more
  • 09. Our Future Outlook
    Read more
  • 10. References
    Read more
  • 11. Our Published THR Science
    Read more
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