The Big Questions

17 September 2024
CHAPTER 1 . OUR VISION

The Big Questions

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Our aim for the Omni™ is to catalyse today’s discussion on THR, outlining the opportunities and addressing the challenges.

THR is, quite simply, one of the greatest public health opportunities for global society today and we aim to address the following Big Questions in Chapter 2.

01

What is Tobacco Harm Reduction and What are the Desired Outcomes?

02

What Progress Has Been Made on Global THR?

03

Why is THR Important to BAT?

04

What Steps is BAT Taking to Market its Products Responsibly and Prevent Underage Access?

05

What is the Risk of Using Smokeless Products Compared to Smoking?

06

What is Nicotine?

07

Are Smokeless Products a Gateway to Cigarette Smoking?

08

What is the Role of Flavours in Smokeless Products and THR?

09

Are Smokeless Products Associated With Reductions in Smoking?

17 September 2024
CHAPTER 2

Look out for a deeper dive into the Big Questions

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