Our aim for the Omni™ is to catalyse today’s discussion on THR, outlining the opportunities and addressing the challenges.
THR is, quite simply, one of the greatest public health opportunities for global society today and I aim to address the following Big Questions in Chapter 2.
What is Tobacco Harm Reduction?
What are the Desired Outcomes of THR?
What Current Progress is Being Made on Global THR?
Why Is THR Important to BAT?
What is BAT Doing to Address Underage Access to Tobacco and Nicotine Products?
What is the Risk of Using Smokeless Products Compared to Smoking?