Our Oral Products

We offer adult consumers three main types of Oral Products: tobacco-containing moist snuff and snus, and tobacco leaf-free Oral Nicotine Pouches. In contrast to cigarettes, where nicotine is delivered to the lungs through the inhalation of smoke, nicotine from Oral Products is delivered via the mucous membrane lining of the mouth. Adult consumers place Oral Products between the cheek and gum and flavour and nicotine are released.

These Oral Products offer a distinct sensation in the oral cavity that is not experienced when smoking cigarettes. Oral comfort in terms of fit, site sensation, feel, and flavour also contribute to the differentiated user experience. In contrast to cigarettes, Heated Products and Vapour Products, Oral Products do not emit an aerosol. This affords adult consumers the opportunity to use Oral Products without impacting those around them. Social consideration is one driver for adult smokers to switch to Oral Products.