Our Oral Products
Oral Tobacco Products and Oral Nicotine Pouches offer adult smokers a very different experience from that of cigarettes.
We offer adult consumers three main types of Oral Products: tobacco-containing moist snuff and snus, and tobacco leaf-free Oral Nicotine Pouches. In contrast to cigarettes, where nicotine is delivered to the lungs through the inhalation of smoke, nicotine from Oral Products is delivered via the mucous membrane lining of the mouth. Typically, adult consumers place Oral Products between the cheek and gum, releasing flavour and nicotine.
These Oral Products offer a distinct sensation in the oral cavity that is not experienced when smoking cigarettes. Oral comfort in terms of fit, site sensation, feel, and flavour also contribute to the differentiated consumer experience. In contrast to cigarettes, Heated Products and Vapour Products, Oral Products do not emit an aerosol. This affords adult consumers the opportunity to use Oral Products without impacting those around them. Social consideration is one driver for adult smokers to switch to Oral Products.
Oral Tobacco Products: Moist snuff and snus
Oral Tobacco products like moist snuff and snus include cut or ground tobacco that is provided loose or pouched for placement between the cheek and gum. Earlier products were often a loose leaf/powder, minimally processed, that produced a brown extract in the mouth that almost always required spitting. Over time, many of these products have advanced greatly in terms of usability, manufacturing, and composition, particularly with respect to modern snus, which typically has reduced toxicant levels relative to other tobacco-containing Oral Products and requires no spitting. Moist snuff products similarly have progressed over time; while loose tobacco leaf/powder formats remain available, there has been a trend in recent years toward moist snuff pouched in a cellulose-based fleece material for ease of use and convenience.
Oral Nicotine Pouches
Oral Nicotine Pouches do not contain tobacco leaf. They contain a cellulose-based filler with high purity nicotine and flavours, wrapped in a fleece. They utilise nicotine extracted from tobacco that is refined and purified to minimise tobacco-related toxicants. As such, Oral Nicotine Pouches have <1% of the toxicants found in cigarette smoke#.
The Evolution of Our Oral Products
18th century
Dry Snuff: fermented and powdered tobacco product that comes in both regular and sweetened flavours
1952
Loose Leaf: fermented and powdered tobacco product that comes in both regular and sweetened flavours
Plug: a length of solid chewing tobacco pressed into a ‘plug’
1967
Twist: a form of chewing tobacco in which the tobacco leaves have been rolled and twisted together. Products come in both sweet and unsweet
Moist: a fermented blend of dark fired and air cured tobaccos, cut and sold in both loose and pouched versions
1970s
Brown Portion Snus: pouched ground and processed tobacco. The pouches offer convenience, cleaner and more hygienic insertion, usage and extraction
1990s
White Portion Snus: the white pouches offer an additional step in convenience and hygiene due to their dry and clean surface
2006
Camel Snus: the white pouch product offers an additional step in convenience and hygiene due to its dry and clean surface
2010s
Oral Nicotine Pouch: the Oral Nicotine Pouch took a revolutionary step from the traditional Oral Tobacco Pouch with its clean and white cellulose blend, naturally-derived liquid nicotine, and additional flavours. The white pouch offers an additional step in convenience and hygiene due to its dry and clean surface
2020s
Velo Shift: represents a continued evolution of the Oral Nicotine Pouch category, introducing a differentiated pouch format designed with adult nicotine consumers in mind. It features a hexagonal can made with 90% bio-based packaging^.
| Moist snuff | Snus | Oral Nicotine Pouches | |
|---|---|---|---|
| Formats | Loose, Pouch | Loose, Slim Pouch Large Pouch | Mini Pouch, Slim Pouch, Comfort Pouch, Regular Pouch, Large Pouch |
| Nicotine Levels | Loose: 10mg/g Pouch: 13mg/pouch |
Loose: 8mg/g Slim:7mg/pouch Large: 8-15mg/pouch |
Mini: 2-8mg/pouch Slim: 2-17mg/pouch Comfort: 6-8mg/pouch Regular: 15mg/pouch Large: 20mg/pouch |
| Manufacturing |
|
|
|
| Available | U.S. | Sweden Denmark U.S. |
35+ Countries Comfort Pouch – 2 Countries |
Figure 1. Our Oral Products
Footnotes
# Comparison with smoke from a scientific standard reference cigarette (approximately 9 mg tar) in terms of the average of the 9 harmful components the World Health Organization recommends reducing in cigarette smoke. These products are not risk free and are addictive.
^ A total amount of 90% of bio-based plastic was allocated in the production of this can (mass balance approach).
Exclusive access to the Omni™ Newsletter
Join the conversation shaping A Better Tomorrow™. Sign up to receive exclusive access to the Omni™ Newsletter and future Omni™ updates.
Signing up to the Omni™ Newsletter does not constitute consent to receive marketing communications.