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[1] Adjusting items, as identified in accordance with the Group’s accounting policies, represent certain items of income and expense which the Group considers distinctive based on their size, nature or incidence.

[2] Diluted earnings per share before the impact of adjusting items and inorganic adjustments, presented at the prior year’s rate of exchange. Reconciliation available at BAT Combined Annual and Sustainability Report 2024.

[3] Profit from operations before the impact of adjusting items, inorganic adjustments and translational foreign exchange. Reconciliation available at BAT Combined Annual and Sustainability Report 2024.

[4] To supplement the Group’s results presented in accordance with International Financial Reporting Standards (IFRS), the Group’s Management Board, as the chief operating decision maker, reviews certain of its results, including revenue and adjusted profit from operations, at constant rates of exchange, prior to the impact of businesses sold or held-for-sale. Although the Group does not believe that these measures are a substitute for IFRS measures, the Group does believe that such results excluding the impact of businesses sold or to be held-for-sale provide additional useful information to investors regarding the underlying performance of the business on a comparable basis and in the case of the divestment of the Group’s businesses in Russia and Belarus, the impact these businesses had on revenue and profit from operations. Accordingly, the organic financial measures appearing in this document should be read in conjunction with the Group’s results as reported under IFRS. The exits referred to in respect of other markets, including in Africa, are not deemed significant to the users’ understanding.

[5] Net cash generated from operating activities before the impact of adjusting items and dividends from associates and excluding taxes paid and net capital expenditure, as a proportion of adjusted profit from operations.

[6] Net debt excluding the impact of the revaluation of Reynolds American Inc. acquired debt arising as part of the purchase price allocation process, as a proportion of profit for the year (earnings) before net finance costs/income, taxation on ordinary activities, depreciation, amortisation, impairment costs, the Group’s share of post-tax results of associates and joint ventures, translational foreign exchange and other adjusting items. Reconciliation available at BAT Combined Annual and Sustainability Report 2024.

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[1] BAT, Responsible Marketing Principles.

[2] BAT, Responsible Marketing Code.

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[1] World Medical Organization, Declaration of Helsinki (1964). Br Med J, 1996. 313(7070): p. 1448-1449. DOI: 10.1136/bmj.313.7070.1448a

[1] Baker, R.R., and Proctor, C.J., The origins and properties of environmental tobacco smoke. Environment International, 1990. 16(3): p. 231-245. DOI: 10.1016/0160-4120(90)90117-O

[2] Forster, M., et al., Assessment of tobacco heating product THP1.0. Part 4: Characterisation of indoor air quality and odour. Regul Toxicol Pharmacol, 2018. 93: p. 34-51. DOI: 10.1016/j.yrtph.2017.09.017

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[1] This excludes those markets that are scheduled to cease the sale of disposable devices due to regulatory bans or other market constraints.

[1] Bates, C., Regulation: Why less is more. E-cigarette summit, 2013. (Assessed 4 July 2024)

[2] Global Tobacco Control, Heated Tobacco, (Accessed 19 August 2024)

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[5] Office for Health Improvement and Disparities (OHID), The Khan review: making smoking obsolete. Gov. UK, 2022. (Accessed: 21 March 2025)

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[2] Institute for Health Metrics and Evaluation (IHME), Health by location, Greece. (Accessed: 11 July 2025)

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[5] Greek Law 4715/2020 (Article 36),

[6] Greek Government, National Action Plan Against Smoking. 2019. (Accessed: 11 July 2025)

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[8] Eurobarometer, Attitudes of Europeans towards tobacco and related products. European Commission, 2024.

[9] Statista, Health Indicators Greece report 2024.

[10] TobaccoIntelligence, Greece: Heated tobacco market snapshot, November 2024

[1] Euromonitor International, Market Sizes, Cigarettes – Japan, Tobacco: Euromonitor from trade sources/national statistics (Accessed 5 August 2024)

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[3] Forey, B., et al., Japan in International Smoking Statistics: A collection of historical data from 30 economically developed countries (2nd ed), Oxford University Press, 2002. DOI: 10.1093/acprof:oso/9780198508564.001.0001

[4] Otsuka Y. et al., Comparison of the responses of cross-sectional web- and paper-based surveys on lifestyle behaviors of Japanese adolescents, Prev Med Rep, 2023. 36: p. 102462. DOI: 10.1016/j.pmedr.2023.102462

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[1] U.S. Centers for Disease Control and Prevention, National Centers for Health Statistics, National Health Interview Survey. (Accessed: 28 August 2023)

[2] Bao, W., et al. Electronic Cigarette Use Among Young, Middle-aged, and Older Adults in the United States in 2017 and 2018. JAMA Intern Med, 2020. 180(2): p. 313-314. DOI: 10.1001/jamainternmed.2019.4957

[3] King, B. A., et al., Trends in awareness and use of electronic cigarettes among US adults, 2010-2013. Nicotine Tob Res, 2015. 17(2): p. 219-227. DOI: 10.1093/ntr/ntu191

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[6] U.S. Food and Drug Administration, FDA Permits Marketing of E-Cigarette Products, Marking First Authorization of Its Kind by the Agency. 2021. (Accessed: 29 July 2024)

[7] Based on U.S. Marlin Value Share of Total Vapor (Feb. 2022 – Apr. 2022).

[8] U.S. Food and Drug Administration, FDA Issues Marketing Decisions on Vuse Vibe and Vuse Ciro E-Cigarette Products. 2022. (Accessed: 29 July 2024)

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[1] Ministry of Health New Zealand, Annual Update of Key results 2024/25: New Zealand Health Survey

[2] New Zealand Legislation, Smokefree Environments and Regulated Products Act 1990, Section 3A (Accessed: 13 Feb July 2024)

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[12] Action for Smokefree 2025 (ASH), Youth vaping is falling, and smoking rates remain very low. (Accessed: 24 March 2026)

[13] RNZ, Daily smoking numbers plateau slight increase in vapers. 

[14] RNZ, Health select committee erupts into heated debate over roll out of oral tobacco and nicotine products. 2025.

[15] Ministry of Health New Zealand , Vaping Facts (Accessed: 15 April 2026)

[16] New Zealand Legislation, Smokefree Environments and Regulated Products Regulations 2021: Version as at 21 September 2023. 2023 (Accessed: 23 March 2026)

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[22] Levy, D.T., et al., The Australia Smoking and Vaping Model: The Potential Impact of Increasing Access to Nicotine Vaping Products. Nicotine Tob Res, 2023. 25(3): p. 486-497. DOI: 10.1093/ntr/ntac210

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[24] A.L.I.V.E . Latest Firebombing news. 2025. (Accessed: 24 March 26)

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[1] Global Action to End Smoking, State of Smoking and Health in Pakistan. (Accessed: 24 July 2024)

[2] Niaz, K., et al., Smokeless tobacco (paan and gutkha) consumption, prevalence, and contribution to oral cancer. Epidemiol Health, 2017. 39:e2017009. DOI: 10.4178/epih.e2017009

[3] Ahmad, F., et al., Implementing smokeless tobacco control policy in Pakistan: a qualitative study among Naswar supply chain actors. Tob Control, 2021. 30(5): p. 548-552. DOI: 10.1136/tobaccocontrol-2020-055748

[4] Hossain, M.M., et al., Malondialdehyde and heavy metal contents in Piper betel: Possible Risks of Heavy Metals in Human Health. J Food Compos Anal, 2024. 134:106540. DOI: 10.1016/j.jfca.2024.106540

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[20] Lahore University of Management Sciences (LUMS), Impact of Taxation on the Cigarette Sector in Pakistan – A Thorough Analysis. 2024.

[21] International and Local Tobacco Harm Reduction Experts, Report: Integrating Harm Reduction into Tobacco Control. Lives Saved.

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[2] Snowdon, C., et al., Vaping Works. International Best Practises: United Kingdom, France, Canada and New Zealand. Property Rights Alliance, 2021.

[1] U.S. Food and Drug Administration, Premarket Tobacco Product Applications. (Accessed: 26 July 2024)

[2] U.S Food and Drug Administration, PMTA Acceptance Phase Metrics. (Accessed: 31 July 2024)

[3] U.S Food and Drug Administration, Public Law: Family smoking prevention and tobacco control and federal retirement reform. 2009.

[4] U.S Food and Drug Administration, Modified Risk Granted Orders. (Accessed: 31 August 2024)

[5] AP News, Thousands of unauthorized vapes are pouring into the US despite the FDA crackdown on fruity flavors. 2023. (Accessed: 26 July 2024)

[1] American Lung Association, E-cigarette or Vaping Use-Associated Lung Injury (EVALI). (Accessed: 31 July 2024)

[2] Triantafyllou, G.A., et al., Long-term outcomes of EVALI: a 1-year retrospective study. Lancet, 2021. 9(12), p.e112. DOI:10.1016/S2213-2600(21)00415-X

[3] ECigIntelligence, Regulatory & Market Intelligence for the e-Cigarette Sector, ECigIntelligence market database, July Report. 2024.

[4] Ulep, V.G., et al. Measuring the capacity to combat illicit tobacco trade in 160 countries. Global Health, 2021. 17, 130. DOI: 10.1186/s12992-021-00783-4

[5] AP News, 5 takeaways from the AP’s report on Chinese disposable e-cigarettes flooding the US market. 2023. (Accessed: 7 August 2024)

[1] This excludes those markets that are scheduled to cease the sale of disposable devices due to regulatory bans or other market constraints.

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[2] Gottlieb, S. and Zeller, M., A nicotine-focused framework for public health. N Engl J Med, 2017. 377(12): p. 1111-1114. DOI: 10.1056/NEJMp1707409

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[1] Bates, C., Regulation: Why less is more. E-cigarette summit, 2013. (Accessed: 04 July 2024)

[2] World Health Organization, Tobacco-free generations: Protecting children from tobacco in the WHO European Region. 2017.

[3] European Commission, Europe's Beating Cancer Plan.

[4] Reitsma, M.B., et al., Spatial, temporal, and demographic patterns in prevalence of smoking tobacco use and attributable disease burden in 204 countries and territories, 1990–2019: a systematic analysis from the Global Burden of Disease Study 2019. Lancet, 2021. 397(10292): p. 2337-2360 DOI: 10.1016/S0140-6736(21)01169-7

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[6] Ramström, L., Wikmans, T., Mortality attributable to tobacco among men in Sweden and other European countries: an analysis of data in a WHO report. Tob Induc Dis., 2014.12(1):14. DOI: 10.1186/1617-9625-12-14.

[7] TobaccoIntelligence, Regulatory & Market Intelligence for Alternative Tobacco & Nicotine Products, Heated Tobacco Market Database, Quarter 1 Report. 2024

[8] ECigIntelligence, Regulatory & Market Intelligence for the e-Cigarette Sector, ECigIntelligence market database, July Report. 2024

[9] TobaccoIntelligence, Regulatory & Market Intelligence for Alternative Tobacco & Nicotine Products, Nicotine Pouch Market Database, Quarter 1 Report. 2024

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[3] AP news. Insider Q&A: FDA official on vaping’s “promise or peril”. 2022. (Accessed: 17 July 2024)

[4] U.S. Food & Drug Administration. CTP Director Discusses Opportunities and Considerations for Addressing Misperceptions About the Relative Risks of Tobacco Products Among Adults Who Smoke. 2023. (Accessed 8 August 24)

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