Sweden: Soon Europe's First 'Smoke-Free' Country
"Sweden has shown that THR can be accelerated through providing smokers access to Smokeless Products."
Asli Ertonguc
Area Director, British American Tobacco UK Limited
At a glance:
Sweden is reaping the benefits of Tobacco Harm Reduction
39.6%
lower rate of death from tobacco-related diseases compared to the EU average[1]
41%
lower incidence of cancer than EU average[1]
