Regulation: Our Views

We have consistently been clear in our support for tobacco and nicotine regulation that:

• Is based on robust evidence;
• Is tailored to local circumstances;
• Effectively delivers intended policy goals; and
• Avoids unintended consequences, such as the growth of illegal markets.

Smokeless Products provide compelling alternatives for adult smokers

Although not risk-free, Smokeless Products, such as Heated Products, Vapour Products, Oral Tobacco Products and Oral Nicotine Pouches, offer adult consumers the opportunity to consume nicotine with reduced risks compared to cigarette smoking.^*†

Evidence from various countries suggests that the introduction of progressive regulation that encourages adult smokers, who would otherwise continue to smoke, to choose Smokeless Products is associated with a decline in smoking rates. For example, smoking rates in Sweden, the UK, New Zealand, and Canada have decreased at faster rates in recent years relative to other countries.^[1,2] We believe this has been driven in large part by policies that have enabled adult smokers to access a wide range of smokeless alternatives to cigarettes.

Progressive regulation can drive Tobacco Harm Reduction

Governments, the public health community as well as manufacturers like BAT and their business partners have a key role to play in maximising the potential of Smokeless Products to contribute to Tobacco Harm Reduction. To achieve this objective, these reduced-risk^*† products must be supported by progressive regulatory and policy regimes, that among other things, help to establish responsible marketing practices backed by effective enforcement.