Strategic Approach to Scientific Assessment
"Where possible we conduct our research in third party labs using accredited third-party methods to ensure impartiality and robustness of our science."
Danni Tower
Group Head of Scientific & Regulatory Affairs
Assessment of the reduced-risk*† profile of our Smokeless Products hinges not only on the weight of evidence across our 9-Step Risk Assessment Framework but also on the rigour underpinning each individual assessment.
These elements cut across many dimensions; from the quality of the laboratories performing the studies and the methods utilised to generate data, to the competency of the scientists conducting the research and the systems that capture and archive these data. These elements of scientific rigour are:
