01. Our Vision: A Need for Reappraisal

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Chapter 1

Our Vision: A Need for Reappraisal

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My Reflections on BAT’s Smokeless World

Tadeu Marroco
Chief Executive

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Colorful sunset sky with wispy clouds

My Reflections on BAT’s Smokeless World

Tadeu Marroco
Chief Executive

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Our Strategy

Kingsley Wheaton
Chief Strategy & Growth Officer

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Our Vision for a Smokeless World

Dr. James Murphy
Director, Research & Science

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02. The Big Questions

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