Forward Thinking for a Smokeless World

The Omni™ is a summary of BAT’s progress on our journey to A Better Tomorrow™ by Building a Smokeless World

Omni 2026 edition now available
Omni 2026 edition now available
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PR Platinum Awards winner 2025

The Omni™ is a summary of BAT’s progress on our journey to A Better Tomorrow™ by Building a Smokeless World.

A smokeless world built on Smokeless Products where, ultimately, cigarettes have become a thing of the past.

 

A world where smokers, who would otherwise continue to smoke, have migrated from cigarettes to smokeless alternatives.

 

A world where Tobacco Harm Reduction is both understood and accepted.

 

A world where smokers make a switch to better.

 

We believe that through knowledge sharing we can build that world, which is why we created the Omni™, a resource intended for scientists, public health authorities, regulators, policy makers, and investors.

About the Omni™

Chapters

Introduction

Smokeless Products: An Introduction

Discover BAT’s smokeless portfolio: Heated Products, Vapour Products, Oral Tobacco, and Oral Nicotine Pouches - offering adult tobacco and nicotine consumers alternatives to smoking.

Read More
Chapter 1

Our Vision: A Need for Reappraisal

Hear from our leaders: Chief Executive, Tadeu Marroco; Chief Corporate Officer, Kingsley Wheaton; and Science Director, Dr. James Murphy on tobacco harm reduction.

Read more
People at a road crossing
Chapter 2

The Big Questions

Explore 10 key questions on tobacco harm reduction with evidence-based answers to common concerns.

Read more
Blue sky and clouds
Chapter 3

Impact of Smoking

Gain an insight into the impact of smoking, and understand global trends, risks, and motivations.

Read more
Chapter 4

Our Smokeless Science

Understand how product science drives transformation, and why we believe our Smokeless Products likely present reduced risks compared with cigarettes.

Read more
Chapter 5

Our Smokeless Products

Learn more about our product innovation process for Smokeless Products.

Read more
Chapter 6

THR: A Global Transformation

Discover how regulations on smokeless products impact tobacco harm reduction progress in different countries.

Read more
Shipping containers
Chapter 7

THR: Global Regulations

We support the objective of governments in reducing smoking rates and the associated health impacts. Learn how collaboration and progressive regulation are key.

Read more
00 Incoming For Selection (Laptop), 260722 BAT Townhall
Chapter 8

THR: Scientific Engagement

See how we work to unite scientific stakeholders to advance public health strategies for tobacco harm reduction.

Read more
Chapter 9

Introduction to Product Vigilance

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Read more
Chapter 10

Our Future Outlook

Hear from our leaders: Chief Executive, Tadeu Marroco; Chief Corporate Officer, Kingsley Wheaton; and Science Director, Dr. James Murphy on tobacco harm reduction.

Read more
Chapters

Introduction

Smokeless Products: An Introduction

Discover BAT’s smokeless portfolio: Heated Products, Vapour Products, Oral Tobacco, and Oral Nicotine Pouches - offering adult tobacco and nicotine consumers alternatives to smoking.

Read More

Chapter 1

Our Vision: A Need for Reappraisal

Hear from our leaders: Chief Executive, Tadeu Marroco; Chief Corporate Officer, Kingsley Wheaton; and Science Director, Dr. James Murphy on tobacco harm reduction.

Read more

People at a road crossing
Chapter 2

The Big Questions

Explore 10 key questions on tobacco harm reduction with evidence-based answers to common concerns.

Read more

Blue sky and clouds
Chapter 3

Impact of Smoking

Gain an insight into the impact of smoking, and understand global trends, risks, and motivations.

Read more

Chapter 4

Our Smokeless Science

Understand how product science drives transformation, and why we believe our Smokeless Products likely present reduced risks compared with cigarettes.

Read more

Chapter 5

Our Smokeless Products

Learn more about our product innovation process for Smokeless Products.

Read more

Chapter 6

THR: A Global Transformation

Discover how regulations on smokeless products impact tobacco harm reduction progress in different countries.

Read more

Shipping containers
Chapter 7

THR: Global Regulations

We support the objective of governments in reducing smoking rates and the associated health impacts. Learn how collaboration and progressive regulation are key.

Read more

00 Incoming For Selection (Laptop), 260722 BAT Townhall
Chapter 8

THR: Scientific Engagement

See how we work to unite scientific stakeholders to advance public health strategies for tobacco harm reduction.

Read more

Chapter 9

Introduction to Product Vigilance

Lorem ipsum...

Read more

Chapter 10

Our Future Outlook

Hear from our leaders: Chief Executive, Tadeu Marroco; Chief Corporate Officer, Kingsley Wheaton; and Science Director, Dr. James Murphy on tobacco harm reduction.

Read more
The Smokeless Word Studio

The Smokeless Word

From the nuances of smart regulation to the cultural and political forces driving public health change, our podcast invites listeners to consider what it truly means to build A Smokeless World.

Watch all episodes
Our products

Meet our Tobacco Harm Reduction offering.

As the world changes at unprecedented speed, bringing innovation with agility is critical to a multi- category company like ours.

Learn More

Exclusive access to the Omni™ Newsletter

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