BeTheChange

Forward Thinking for a Smokeless World

The Omni™ is a summary of BAT’s progress on our journey to A Better Tomorrow™ by Building a Smokeless World.

Download The Omni™

The Omni

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Vapers deserve better - Let's Go Smokeless

Forward Thinking for a Smokeless World

The Omni™ is a summary of BAT’s progress on our journey to A Better Tomorrow™ by Building a Smokeless World.

Access full Omni™

The Omni™

 

The Omni™ is a summary of BAT’s progress on our journey to A Better Tomorrow™ by Building a Smokeless World.

 

A smokeless world built on Smokeless Products where, ultimately, cigarettes have become a thing of the past.

 

A world where smokers, who would otherwise continue to smoke, have migrated from cigarettes to smokeless alternatives.

 

A world where Tobacco Harm Reduction is both understood and accepted.

 

A world where smokers make a switch to better.

 

We believe that through knowledge sharing we can build that world, which is why we created the Omni™, a resource intended for scientists, public health authorities, regulators, policy makers, and investors.

About
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Executive Summary

Across nine chapters, it addresses the Big Questions facing our industry, provides an overview of the science supporting our Smokeless Products, and offers a summary of the global Tobacco Harm Reduction evidence base created over the last decade.

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Let's Go Smokeless

A Bold Plan For Change

Vaping offers a satisfying alternative to smoking cigarettes and has an important role to play in the transition to a smokeless world. But the future of vaping is at a crossroads. The sector faces serious threats from those who flout regulations, deliberately design products to target the underaged, and ignore basic quality and product stewardship.

 

Not only does this potentially slowdown a transition to a Smokeless World, but it also lets vapers down. Vaping needs responsible leadership. That is why we have launched the Vapers Deserve Better campaign. 

 

We are asking policymakers and those who can enforce the law to clamp down on irresponsible and unlawful practices. By properly enforcing regulations everywhere, we can build an industry that is fit for purpose.

 

Let's Go Smokeless.

Let's Go Smokeless

Exclusive access to the Omni™

Join the journey to A Better Tomorrow™ and be a part of the conversation. Sign up now for exclusive access to the Omni™ and its future updates. This will not grant us permission to contact you for marketing purposes.

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