Our Future Ambitions

As we enter the second decade of our transformation, we have re-articulated our ambitious plans to create A Better Tomorrow™ through Building a Smokeless World. Our aim is to become a high-growth, global consumer goods company: consumer-centric, multi-category, with sustainability at our core. We believe A Better Tomorrow™ will be enabled by our lower risk profile, Smokeless Products that deliver public health benefits via Tobacco Harm Reduction (THR), and our parallel strategy to explore opportunities beyond nicotine.

Tobacco Harm Reduction

As we move forward, we want to continue to build momentum. We have clear internal goals, as well as five global stakeholder needs, that are essential to successfully delivering our ambition:

Internal goals

• Continue the research to support the THR potential of our Smokeless Products

• Set new expectations for relationships with regulators, public health, and scientific stakeholders

• Continue to publish our studies in peer reviewed scientific journals

• Creation of internal global guidelines that advance THR by restricting underage access and usage of Smokeless Products