E-Cigarettes and Smoking Prevalence
BAT's Smokeless Products (apart from Zonnic) are neither licensed nor marketed as smoking cessation products.
AT A GLANCE
2x
Reduction in smoking prevalence in countries that embrace vaping, such as France, the United Kingdom, New Zealand, and Canada, compared to the global average [1]
88
Scientific studies have contributed to the following Cochrane review conclusion: "There is a high certainty that nicotine EC [e-cigarettes] increases quit rates compared to nicotine replacement therapy (NRT)." [2]
