Winds of Change
An example from a different industry that is transferring from a combustion business to a new, innovative non-combustion business. Through observing other businesses on their transformation journey, the initial solution may not be the optimal solution.*
AT A GLANCE
Ørsted’s metamorphosis from coal-fired giant to renewable energy pioneer is a remarkable story of sustainable business transformation.
85%
In 2009, it adopted a transformative strategy, called the 85/15 vision, to transition its power generation mix from 85% fossil fuel-based to 85% renewables-based by 2040
86%
By 2019, Ørsted was generating 86% of its power from renewables. Its 30-year transformation journey had been completed in just under 10 years
